Se abre la temporada de anuncios navideños con este divertido spot de Lay’s y Mariah Carey

Hay quien dice que una vez pasado Halloween, empieza la temporada navideña. Pues bien, en Lay’s (Walkers en Reino Unido) no han querido dejar pasar la oportunidad y el mismo día 1 de noviembre estrenaron su nueva campaña navideña que viene protagonizada por Mariah Carey y su conocidísimo tema “All […]

How B2B Marketers Can Build Their Personal Brands on Social Media

For some marketers, it’s second nature. For others, it’s uncomfortable territory. But no matter your predisposition, there’s no denying that personal brand-building is an essential skill in today’s B2B marketing environment.  It’s also fun! Cultivating your social media brand offers an opportunity to tie your own interests, passions, and perspectives […]

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was […]

Digital Marketing News: Google Gets Adaptive Banners, LinkedIn Engagement Climbs, Mixed Mobile Reality Grows, & Forrester’s New B2B Predictions

30% of B2B marketers own up to delivering a ‘poor’ digital experienceLegacy system and lack of funding have led 30 percent of B2B marketers to delivering poor digital customer experiences, according to newly-released survey data, with 54 percent also noting that disjointed technology has held back their efforts. The Drum […]