¿Sabías que IKEA nunca había lanzado un anuncio navideño en Reino Unido? Pues así es, el gigante sueco se estrena este año en lo que a campañas de Navidad se refiere en este país. Y lo hace con un divertido rap que canta a los habitantes de una casa lo […]
I’ve attended two B2B conferences in the past few months – B2B Sales and Marketing Exchange in Boston, and MarketingProfs B2B Forum in Washington DC – and at both, account-based marketing was unmistakably top-of-mind. A majority of sessions and conversations evoked the term in some fashion, matching the trend I’ve […]
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Desde su lanzamiento, Apple Arcade ha logrado ganarse a muchos fanáticos debido a su accesible precio y su gran variedad de juegos. A pesar de un cierto escepticismo inicial, el servicio impresionó desde el comienzo a través de la calidad de los juegos móviles que ofrecía. Y ahora, Apple Arcade […]
About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction. […]
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