Spotify nos recuerda lo rápido que pasa el tiempo en esta divertida campaña

¿Sabías que hace 23 años que las Spice Girls lanzaron “Wannabe”? ¿O que han pasado ya 17 años desde que Rosa nos representó en Eurovisión? ¿O que Britney se rapó la cabeza hace 12 años? Hay canciones y artistas que marcan nuestra vida y por eso la música puede ser […]

Starbucks lanza su primer asistente de voz en China… y es un adorable oso barista

Starbucks está explorando nuevas formas de interactuar con sus clientes en el mundo digital. Y es que la marca de cafés se ha unido a Alibaba en China para permitir que se puedan realizar pedidos a través de su asistente inteligente, Tmall Genie. De esta manera, los habitantes de este […]

Digital Marketing News: Salesforce’s New Brand Trust Study, Twitter’s Business Playbook, WhatsApp Status Ads, Updates From Facebook & LinkedIn & More

About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast AdRoughly a quarter of consumers have made a purchase after being exposed to a podcast ad, and about one in three say they find podcasts ads to be more engaging than other formats, according to newly-released […]

B2B Marketing Spotlight: Jay Baer on Employee Generated Content #mpb2b

It was back in 2010 at SXSWi that I was in the blogger lounge networking with other social media savvy content creators and thought leaders like Brian Solis, Chris Heuer, Amber Naslund, Chris Brogan and Rohit Bhargava, when I met a fellow marketer who shared a metal bottle opener as […]

5 Top B2B Brands Maximizing LinkedIn Engagement

With more than 645 million users in over 200 countries, LinkedIn* has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services. LinkedIn has released scores of new features over the past several years that have helped it remain the […]