The Local Algorithm: Relevance, Proximity, and Prominence

How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local rankings in a […]

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

It’s that time of year again. Professional development budgets are being distributed and you’re daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It’s time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You’re already well […]

Este bonito anuncio cuenta una historia de amor que traspasa la pantalla

“La televisión nos une” es el lema de este anuncio de América Televisión que cuenta la historia de Beto, el protagonista de “De vuelta al Barrio” (una la de las series más famosas en Perú) y Elena, una fan de esta telenovela. Así comienza esta historia en la que los […]

El oso polar de esta valla publicitaria “respira” de verdad

BBC One estrenó hace poco en Reino Unido la serie “His Dark Materials” y la está promocionando con un valla publicitaria que no está dejando indiferente a nadie. Y es que el gran oso protagonista que sobresale del soporte “respira” despidiendo vapor por su boca. Desarrollada por la agencia in-house […]

5 Marketing Podcasts To Strengthen Your B2B Efforts

Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives you might not otherwise find. We’ve put together a list of five podcasts that offer marketing insight from a wide array of […]