Break Free B2B Series: Tom Treanor on Perfecting B2B Marketing Personalization

In any conversation about customer experience, the topic of personalization is bound to come up. After all, 91% of customers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.  However, personalization isn’t as easy as flipping a switch. If poorly executed, personalized marketing […]

Why Page Speed Matters on Your Website

Marketing Podcast with Lukas HaenschPodcast Transcript Today’s guest on the podcast is Lukas Haensch. He is a former Google UX manager and the founder of Pathmonk. While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with […]

Actually Accurate Analytics – Whiteboard Friday

Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week’s Whiteboard Friday. Click on […]

Libro Nuevo: Noche y Otros Poemas Breves de Rodulfo Gonzalez

Noche y Otros Poemas Breves de Rodulfo Gonzalez El Autor, comparte en esta producción poética entre otros los siguientes poemas: FARO Sea tu luzEl faro prodigiosoDe mis penumbras. NOCHE Luce tan seriaLa noche señorialSu traje negro. TARDE Todos los díasDice, triste, la tarde:¡Hasta mañana! QUEMADURA Quemé mis piesDe tanto desandarPor […]