Smarter Marketing Planning With Data-Driven Attribution

Understand which marketing channels are contributing and at what point in a customer’s journey with Data-Driven Attribution in Google Analytics 360, a custom model built for you with all of your Google Analytics data. Discover channels with previously-hidden value, campaigns that are outperforming expectations, and new ideas for your message […]

Periodismo de Guerra en Venezuela

La Guerra del Dictador Nicolas Maduro contra Comunicadores Sociales y Medios en 2017 por Rodulfo Gonzalez Periodismo de guerra llamó Sonia Osorio las agresiones desatadas contra los periodistas y medios, para impedir que el pueblo esté informado, primero por el fallecido dictador teniente coronel (R) Hugo Chávez Frías desde 1999 hasta 2012 y desde 2013, […]

10 Years of Women Who Rock in Marketing – CMO Edition 2019

In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover. Some might argue that women in CMO roles […]