SEO Analytics for Free – Combining Google Search with the Moz API

I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any […]

5 Things You Should Know About “People Also Ask” & How to Take Advantage

It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature […]

“Exist to create”, el hipnótico anuncio de Bang & Olufsen

La marca danesa Bang & Olufsen es todo un icono en el mundo del diseño de producto. Sus equipos de imagen y sonido, tales como altavoces, televisores, auriculares o teléfonos, cuentan con una estética cuidada al milímetro que ha conquistado a millones de consumidores de todo el mundo. Este anuncio […]

Un packaging totalmente vegetal hecho a partir de calabazas secas

En los últimos años, el plástico se ha convertido en una de las grandes preocupaciones ambientales de nuestro planeta. Y es que desde la década de los 50, se han producido más de 8 mil millones de toneladas de plástico en todo el mundo. Gran parte de ellos son envases […]

Tales from the B2B Influencer Marketing Trenches with Leaders from Dell & SAP #MPB2B

When was the last time you made a purchase without reading multiple reviews, asking your friends for recommendations or relying on an endorsement from someone that you know and trust? The likely response is: “I can’t even remember that far back.” While trusting the insights of others to inform our […]