5 Things You Should Know About “People Also Ask” & How to Take Advantage

It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature […]

“Exist to create”, el hipnótico anuncio de Bang & Olufsen

La marca danesa Bang & Olufsen es todo un icono en el mundo del diseño de producto. Sus equipos de imagen y sonido, tales como altavoces, televisores, auriculares o teléfonos, cuentan con una estética cuidada al milímetro que ha conquistado a millones de consumidores de todo el mundo. Este anuncio […]

Un packaging totalmente vegetal hecho a partir de calabazas secas

En los últimos años, el plástico se ha convertido en una de las grandes preocupaciones ambientales de nuestro planeta. Y es que desde la década de los 50, se han producido más de 8 mil millones de toneladas de plástico en todo el mundo. Gran parte de ellos son envases […]

Tales from the B2B Influencer Marketing Trenches with Leaders from Dell & SAP #MPB2B

When was the last time you made a purchase without reading multiple reviews, asking your friends for recommendations or relying on an endorsement from someone that you know and trust? The likely response is: “I can’t even remember that far back.” While trusting the insights of others to inform our […]

The Self-Reliant Entrepreneur Reading: Spring

This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Please enjoy this selection from Henry David Thoreau’s Walden, along with my commentary relating it back to entrepreneurship, plus a challenge question for you to ponder. JJ […]