B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds 71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost […]
COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each […]
Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be […]
Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to […]
Zynn ahora ha decidido no pagar a sus usuarios para ver vídeos y recomendar amigos la aplicación, una práctica que rápidamente había disparado al clon de TikTok a la cima de las tiendas de apps de Apple y Google. Ahora, la función de pago comenzó a implementar un nuevo sistema […]
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