B2B Marketing News: B2B Marketers Challenged By Messy Data, Instagram’s Pinned Comments, Sprout Social’s Index & Top Pandemic Emotion Study

More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data 36 percent of B2B marketers say that having messy data is a top marketing performance measurement challenge, according to recently-release report data. Topping the list at 47 percent was the inability to perform cross-platform data […]

Google prohíbe anuncios publicitarios de aplicaciones “stalkerware”

En su última actualización de política publicitaria, Google confirmó que las aplicaciones “stalkerware” ya no podrán anunciarse a través de las distintas plataformas de la compañía a partir del 11 de agosto. Pero ¿qué son las aplicaciones stalkerware? También conocidos como “virus del acosador”, son apps que básicamente se encargan […]

Break Free B2B Marketing: Dell Outlet’s Andre Ortolon on Microinfluencers for Hyper-Relevant Content

In our part of the country, there’s a phenomenon called the “Minnesota goodbye.” It’s when you’re leaving a social gathering (remember those?) and you say goodbye, walk to the door… and keep talking to your host. Then you step outside the door, and continue the conversation. Then you walk to […]

10 Fresh Social Media Marketing Tools To Boost Brand Storytelling

Are you using the latest social media marketing tools that help you create a new variety of remarkable campaign experiences? We’ve got you covered with a look at our 10 latest featured social media marketing tools to help you refine and expand your marketing efforts and boost brand storytelling. Sifting […]