Esta cuenta de Instagram denuncia los envases plásticos innecesarios

Una mandarina pelada en un vaso de plástico, manzanas envasadas de forma individual, verduras metidas dentro de bolsas innecesarias… El consumo de envases plásticos se nos ha ido de las manos y esta cuenta de Instagram ha llegado para recordárnoslo. Se trata de @pointless_packaging, un perfil que recopila fotos de […]

“Saludamos a todos los tamaños”, el divertido anuncio de una marca de condones en un autobús

Con el objetivo de celebrar la diversidad en el sentido más amplio, la marca escandinava de preservativos RFSU ha llevado a cabo una divertida acción en los autobuses de Copenhague con la que mandan un saludo a los penes en todas sus formas y tamaños. La idea es sencilla: el […]

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as […]

Measure Form Usage with Event Tracking – Whiteboard Friday

When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you […]

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, […]