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Break Free of Boring B2B with Interactive Influencer Content

B2B doesn’t need to mean “boring to boring” and yet much of business marketing has earned its reputation. In a world of information overload, buyers expect engaging content from sources they can trust. So what’s the solution for marketers that want to break free of boring B2B marketing? Since 81% of marketers agree that interactive […]

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Build a Search Intent Dashboard to Unlock Better Opportunities

We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you […]

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Detecting Link Manipulation and Spam with Domain Authority

Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was […]

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Weekend Favs February 16

Subscribe to the Duct Tape Marketing Podcast If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. Powered by WPeMatico

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Pictionary abandona el papel por los dispositivos digitales

No es fácil ser un fabricante tradicional de juegos de mesa en estos días digitales, aunque algunas compañías han tomado medidas bastante audaces para cerrar la brecha entre la mesa y los juegos basados en píxeles. Es el caso de Pictionary que ahora lanza Pictionary Air, una versión adaptada al teléfono móvil, tablet y pantalla […]

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Esta campaña aprovecha San Valentín para pedir un mayor control de las armas en EE.UU.

El 14 de febrero se cumplió un año de una triste tragedia en Estados Unidos: el tiroteo en la escuela secundaria Stoneman Douglas de Parkland que le costó la vida a 17 personas. Poco después, el padre de una de las víctimas, Manuel Oliver, empezó su particular lucha para que un suceso así no volviera […]

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Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation

Do Agencies Practice the Content Marketing They Preach? [New Research]Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and MarketingProfs, with the release of the new “Agency Content Marketing 2019: Benchmarks, Budgets, and Trends” survey. Content Marketing Institute [embedded content] LinkedIn debuts LinkedIn Live, […]

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4 Ways to Improve Your Data Hygiene – Whiteboard Friday

We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to […]

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2018’s largest digital billboard is in Guaynabo, Puerto Rico – Caribbean Business

(Screen capture of www.watchfiresigns.com) SAN JUAN – Watchfire Signs, a manufacturer of outdoor LED signs, digital billboards and video scoreboards based in Illinois, manufactured the largest digital billboard of 2018 for bMedia Group in Puerto Rico. Located at Centro Internacional de Mercadeo in Guaynabo, the billboard measures 56 feet by 119 feet. Nearly 7,000 square feet, […]

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Este proyecto convierte los residuos plásticos en mobiliario urbano

Hay muchos diseñadores y creativos buscando soluciones a uno de los grandes problemas al que se enfrenta nuestra sociedad hoy en día: la ingente cantidad de residuos plásticos que generamos y su impacto en el medio ambiente. Dentro de estos proyectos, hoy vengo a contaros uno bastante interesante que llega directamente desde Grecia. Y es […]

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