How to Build a Binge-Worthy and Rewarding B2B Content Strategy

As marketers, we’re accustomed to appreciating the rewards for a job well done. Create a piece of great content that resonates, and you’ll likely be greeted with those reinforcing indicators of impact: clicks, views, dwell time, pipeline growth, perhaps even third-party recognition. But what’s in it for the person consuming […]

Break Free B2B Series: CMI’s Stephanie Stahl on Data-Driven Event Planning and Promotion

Planning events isn’t easy. Heck, scheduling a meeting with a small group of colleagues can be an exercise in strategy and patience. Now imagine if you were responsible for creating the preeminent educational experience for 4,000+ content marketers, featuring 225 inspiring speakers, and over 123 hours of amazing content?  That’s […]

Build a Better Agency Podcast – The Self-Reliant Entrepreneur

Subscribe to the Duct Tape Marketing Podcast If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. Powered by WPeMatico

Using Story to Win on Social Media

Marketing Podcast with Claire Diaz-OrtizPodcast Transcript Today on the podcast, I sit down with Claire Diaz-Ortiz. She was an early employee at Twitter and is an author, speaker, angel investor, and innovation advisor. Diaz-Ortiz is a leading voice in digital media. She speaks regularly on innovation and digital media, and […]

Transcript of Using Story to Win on Social Media

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ManyChat.com. 1.3 billion people use Facebook Messenger every day, ManyChat is how you reach them. John Jantsch: Hello and welcome to another episode of the Duct Tape marketing podcast. This is John […]