Important KPIs for Each Phase of the Customer Journey

The customer journey is often a long and winding road. And that means it can be difficult to track your business’s effectiveness at each phase of the journey. The easiest way to gain greater clarity around your customer journey, and to identify strong points and weak spots, is to pinpoint […]

Small Business Marketing Insights for 2020

Marketing Podcast with John Jantsch on 2020 Small Business Marketing Insights I wanted to close out the year with a solo show looking ahead to the next one; let’s talk small business marketing insights for 2020. While there have been some big trends in the world of marketing—things like AI—getting […]

13 Top B2B Social Media Marketing Trends & Predictions for 2020

There’s no denying that 2019 was a game-changer for social media platforms. Google+ bit the dust in April of this year, Tik Tok became an overnight sensation, Facebook was forced to create more transparency for consumers and just this month, Instagram opened up Collabs Manager to connect creators and brands.  […]

Francia aplica millonaria multa a Google por permitir publicidad engañosa

La Autoridad de la Competencia de Francia ha multado a Google con 150 millones de euros (166.4 millones de dólares) por comportamiento anticompetitivo, además de tener reglas publicitarias poco claras en Google Ads. Además de pagar la multa, la FCA espera que Google aclare las reglas para Google Ads, así […]