How to Optimize Your Conversion Funnel, from ToFu to BoFu

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first […]

5 Marvelous B2B Content Marketing Lessons From Mrs. Maisel

WARNING: This post contains spoilers for Season 1 of “The Marvelous Mrs. Maisel.” If you haven’t seen Season 1, please do so immediately. Oh, and read at your own risk. The year is 1958. You’ve been an amazing wife. You’ve dedicated your entire life’s purpose to your husband—only to find […]

Patente de Motorola revela lo que podría ser el nuevo teléfono plegable RAZR de Lenovo

Una patente de Motorola recientemente descubierta puede ser nuestro primer vistazo al rumoreado smartphone plegable RAZR de Lenovo (recordemos que Motorola ahora pertenece al fabricante chino). Desenterrado por 91 Mobiles, el archivo contiene varias ilustraciones que parecen mostrar un teléfono con una pantalla plegable en el interior y una segunda […]