A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

Howdy Moz readers, I’m Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to […]

For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners

It’s an absolute phenomenon. According to the sacred laws of modern television, digital, and on-demand viewing, consumers spend a whopping 364 days a year actively avoiding advertising and marketing messages. From strategic bathroom breaks and the embracing of alternative, bingeable entertainment channels to the installation of ad-blockers, consumers want to […]

Wix, una vez más en el Super Bowl con un nuevo anuncio publicitario

El pasado domingo 3 de febrero tuvo lugar en Estados Unidos el Super Bowl LIII, uno de los eventos deportivos más esperados por millones de personas alrededor del mundo. Y una vez más, por quinta vez consecutiva, la empresa de creación de páginas web Wix fue parte del gran show […]

How to Set Up Metrics to Optimize Your Digital PR Team’s Press Coverage

Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a team of […]

Embracing Interactive Content: 19 Statistics Every B2B Marketer Needs to Know

Modern B2B content marketing evolved out of the opportunity to provide buyers with the information they seek at every stage of their customer journey. But in an increasingly crowded content landscape and as consumer preferences and technology evolve, it’s no longer enough to just inform buyers. Today and beyond, to […]