What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high […]

The Influence of Voice Search on Featured Snippets

This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at […]

B2B Brands Go Bold: 7 Great Examples of Interactive B2B Content

If you’re not convinced that interactive content in the B2B space can work: Well, first check out these interactive content stats. If you’re still on the fence, here’s an object lesson from a master of audience engagement: [embedded content] Freddie plays that 100,000-person crowd like an instrument. You can feel […]

Transcript of What Local Businesses Need to Know About the State of Local SEO

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. In this episode of the Duct Tape Marketing Podcast, we’re going to visit with Neil Crist. […]