Is Organic Social Media Marketing a Thing of the Past?

The world of social media is constantly changing and evolving. What was an effective marketing strategy two years ago would not garner nearly the same level of success today, and in the past year we’ve seen marketers make a major push towards paid social media. According to a survey from […]

Side-Stepping the Summer Slump: 5 Tips for B2B Content Marketers

Summer is coming. For months we’ve been dreaming about barbecues, sun-filled vacations, long weekends at the lake, and the glorious start of summer office hours. It’s so close. via GIPHY But for B2B marketers, summertime often means distracted or out-of-office target audiences, prospects, and customers. We marketers may even sneak […]

Amazon anunció que la función “anuncios” ahora es compatible con la mayoría de los dispositivos Alexa

El año pasado, Amazon lanzó una nueva función de anuncios para dispositivos Echo, y luego la expandió a altavoces Sonos compatibles con Alexa. Ahora, la función se puede utilizar en todos los dispositivos que utilizan Alexa. Esta función inicialmente se lanzó en Echo, Echo Plus, Echo Dot, Echo Show y […]