How to Guard Your Google Business Profile from Becoming a Running Joke

When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer: “Who knows?” But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself […]

The Relationship Between SEO and Social: It’s Complicated … and Complimentary

Social media marketing and search engine optimization are often viewed as two disparate components of a holistic digital strategy. In some ways, they are distinct, but there is far more convergence and crossover than we’re often led to believe. I find that looking at one side through the lens of […]

10 Smart Question Research Tools for B2B Marketers

Getting to the heart of the questions most important to your potential audience is an unbeatable path to providing best-answer solutions. Let’s look also at why question research is such an important facet in marketing, and some of the primary ways to uncover precisely what people are using search engines […]

Transcript of Creating Exponential Growth Through Hard Work, Not Magic

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing broadcast is brought to you by Gusto, modern easy payroll benefits for small businesses across the country. And because you’re a listener you get three months free when you run your first payroll. Find out at gusto.com/tape. John […]