Wow Your Crowd: How Content Marketers Can Create Powerful Audience Connections

“Perhaps more than any other art form, comedy cannot exist for its own sake,” according to comedian Andrew Orvedahl in an essay published a few years back. “Comedy requires a bond between performer and audience. And if either ingredient sucks, comedy doesn’t happen.” He’s right, but we could swap in […]

“Study Finds:” How Data-Driven Content Marketing Builds Links and Earns Press Mentions

In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my […]

HarmonyOS, el nuevo sistema operativo de Huawei

El pasado 9 de agosto en Dongguan, China, Huawei finalmente presentó su propio sistema operativo en el marco de la Conferencia de desarrolladores de Huawei. Su nombre es HarmonyOS y ya está listo para ejecutarse. Luego de meses de rumores y pruebas, el gigante chino Huawei decidió que había llegado […]

Digital Marketing News: Google’s Playable SERP Podcasts & New Unified Analytics, B2B Video Completion Rate Study & More

2018 B2B Video Completion Rates and Other BenchmarksBusiness videos four minutes or shorter saw the highest completion rates — between between 50 – 68 percent — while those over 20 minutes saw the lowest, around 25 percent, just some of the research of interest to digital marketers in newly-released B2B […]