Disney Plus podría volverse el hogar de una nueva serie de Star Wars con Ewan McGregor

La gente de Disney seguramente ha estado ocupada pensando en los distintos programas para la próxima plataforma streaming de la compañía. Una de ellas tendrá lugar dentro del universo de Star Wars, y de acuerdo con Variety y Deadline, Ewan McGregor podría repetir su papel como Obi-Wan Kenobi. Según los […]

Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More

US digital ad spend up 18% YoY, new IAB report saysDigital advertising expenditures in the U.S. increased by 18 percent year-over-over from the first quarter of 2018, hitting $28.4 billion, with paid search comprising some 40%, according to new report data from the Interactive Advertising Bureau (IAB). ClickZ [embedded content] […]

4 Marketing Productivity Tips from Workfront’s Mike Riding #DSMPLS

Does work follow you home?  When was the last time you had a work week that was actually 40 hours?  Marketers often feel pressed for time and overworked. In fact, according to recent Workfront research: 64% say they’re being asked to come up with new ways of working 58% are […]

Joseph Lindberg of Land O’Lakes Outlines How to Build a Marketing Dashboarding Discipline #DSMPLS

Marketing measurement. It’s absolutely essential, but perhaps one of the hardest marketing disciplines to master. Why? As Joseph Lindberg, Digital Communications Editor for Land O’Lakes, Inc., told a room of marketers at Digital Summit Minneapolis this week: “Measurement is a loaded term. It means many things to many people.” It’s […]