E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly […]

An Agency Workflow for Google My Business Dead Ends

There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you […]

How Google’s Nofollow, Sponsored, & UGC Links Impact SEO

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We’ve got the answers to many of your questions here. 14 years after […]

Content Marveling: Wonder and Astonishment in Marketing

Two little letters. On the surface that’s all separating your standard issue “marketing” from the extraordinary and entirely different practice of “marveling.” At TopRank Marketing, “Content Marveling” is the practice of bringing greater wonder and astonishment to traditional content marketing, and can be applied in both the worlds of direct-to-consumer […]

#CMWorld 2019 Recap: Top Insights & TopRank Marketing’s Favorite Moments

It’s always fascinating when thousands of marketers, many of whom are competitors, can come together for a week to share ideas, innovations, and advice with one another to grow their business and push the boundaries of their industry. Content Marketing World 2019 was no exception to this act of selfless […]