Custom Extraction Using an SEO Crawler for CRO and UX Insights – Whiteboard Friday

From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your […]

Get Your Priorities Straight: How to Prioritize to Optimize Your Marketing Workflow

Here’s what marketers look like when everything is a priority: via GIPHY And here’s what marketers look like when everything gets prioritized: via GIPHY I think you can all guess which scenario is more efficient, effective, and less stressful.  Throughout my marketing career, I’ve taken on roles that have challenged […]

Return to Sender: Email Marketing Is NOT Dead, But It Needs Rejuvenation

Oh, look. Another death of email marketing headline. All too often, we see posts that lead with this provocative clickbait proclamation, while keeping the contradicting nuances under the surface. Ironically, this kind of practice is exactly WHY email marketing has seen its reputation tarnished. The focus has shifted too far […]

Transcript of Creating a Brand Name That Sticks

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Jeremy Miller. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to […]