How to Hit a Marketing Home Run with Experiential Content

While their importance pales in comparison to many other things taken away by our society’s ongoing lockdown, I do find myself missing sports. Going without them during a difficult time causes me to appreciate the comfortable routine and reliable distraction they provide all the more. Those who know me will […]

B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing

B2B marketing is boring, doesn’t feature influencers, and uses only monotonous white papers and lifeless case studies — we’ve all heard these stereotypes, but what is the reality of B2B marketing in 2020? The traditional image of dull B2B marketing has been turned on its head in recent years, and […]

B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands

How COVID-19 Is Impacting Business Event Planning 70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events […]

Esta librería se ha «reconvertido» en agencia de viajes y ha aumentado sus ventas en un 200%

Al igual que la mayoría de negocios de Dallas (EE.UU.), la librería The Wild Detectives tuvo que cerrar sus puertas a causa de la cuarentena. Con el desafío de cambiar todo su negocio a la venta online, los dueños de la tienda recurrieron a la agencia Dieste (con la que […]

Esta marca de vino en lata apuesta por una irónica campaña de exterior en plena cuarentena en Reino Unido

HUN es una nueva marca de vino en lata de Reino Unido que pretendía hacer su lanzamiento esta primavera coincidiendo con el inicio de la temporada de festivales musicales en el país. Lamentablemente, con el estado de cuarentena actual, la marca ha tenido que cambiar sus planes rápidamente y han […]