Digital Marketing News: Micro-Influencers See Rising Engagement, Marketers Turn to SEO During Crisis, YouTube Launches Shorts, & 4 New Pandemic Marketing Reports

SEO will be a primary focus for marketers during the downturn, says survey Search Engine Optimization (SEO) is poised to see increased budget spending during the pandemic, according to recently-released survey results, also showing that organic and paid search were the two top performing channels among multiple industries during 2019. […]

Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms

How does search engine optimization (SEO) shine during a pandemic, and how can B2B marketers make sure they’re doing all they can with the platforms and tools at their disposal? For decades SEO platforms have been an integral part of the marketing and research efforts of growing numbers of major […]

How to Conduct a Small Business Brand Audit

How to Conduct a Small Business Brand Audit written by John Jantsch read more at Duct Tape Marketing Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. […]

How to Adapt Your Marketing During the Coronavirus (COVID-19)

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something […]