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Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

B2B buyers consume an average of 13 content pieces before deciding on a vendor B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a […]

4 Questions to Drive More Productive Marketing Meetings

Allow me to paint a picture. SCENE INTERIOR – OFFICE The CAMERA pans to a worker, furiously typing on their computer. Headphones on. The keys CLACK with productivity until– — A LOUD CHIME rings out. The CAMERA zooms slowly to the computer screen. A meeting alert flashes across the monitor. […]

24 Essential B2B Influencer Marketing Statistics

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an […]

Burger King muestra una Whopper cubierta de moho para demostrar que no usan conservantes artificiales

Burger King ha decidido decir adiós a los conservantes, colorantes y saborizantes artificiales en los ingredientes de su hamburguesa más famosa, la Whopper. Y para comunicarlo han llevado a cabo una campaña que no está dejando indiferente a nadie. Bajo el lema “La belleza de no tener conservantes artificiales”, la […]

Smart se burla de los patinetes eléctricos en esta campaña

Para promocionar su nueva funcionalidad para facilitar el aparcamiento, Smart ha lanzado una nueva campaña en la que se “burla” de los patinetes eléctricos. Y es que desde que estos vehículos llegaron a nuestras ciudades, las calles se han llenado de ellos. El asunto puede llegar a ser un poco […]