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Redirects: One Way to Make or Break Your Site Migration – Whiteboard Friday

Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week’s Whiteboard Friday, Kameron Jenkins breaks down the rules of redirection for site […]

Mapping the Overlap of SERP Feature Suggestions

From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes, the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. In fact, the […]

#AlzheimerChallenge, un reto al estilo #10YearChallenge para crear conciencia sobre el alzheimer

“Más de 46 millones de personas no pueden participar en el #10YearChallenge porque han olvidado gran parte de sus recuerdos”, este es el copy que acompaña las imágenes de esta campaña que busca crear conciencia sobre el alzheimer en redes sociales. Bajo el título #AlzheimerChallenge, esta iniciativa ha surgido de […]

How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts

Spokespeople. Brand advocates. Experts. Sponsors. Thought Leaders. Influencers. Call them what you will, but leveraging the voices, expertise, appeal, and reach of influential people has been a standard marketing and advertising practice for at least a century. In the B2C realm, that is. As TopRank Marketing CEO Lee Odden recently […]