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Break Free of Boring B2B with Interactive Influencer Content

B2B doesn’t need to mean “boring to boring” and yet much of business marketing has earned its reputation. In a world of information overload, buyers expect engaging content from sources they can trust. So what’s the solution for marketers that want to break free of boring B2B marketing? Since 81% […]

Build a Search Intent Dashboard to Unlock Better Opportunities

We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with […]

Detecting Link Manipulation and Spam with Domain Authority

Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I […]

Pictionary abandona el papel por los dispositivos digitales

No es fácil ser un fabricante tradicional de juegos de mesa en estos días digitales, aunque algunas compañías han tomado medidas bastante audaces para cerrar la brecha entre la mesa y los juegos basados en píxeles. Es el caso de Pictionary que ahora lanza Pictionary Air, una versión adaptada al […]