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The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization – Whiteboard Friday

We’ve covered strategy, keyword research, and how to satisfy searcher intent — now it’s time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. […]

“MATE?”, un bonito corto colaborativo para rendir homenaje a la famosa infusión latinoamericana

Seguramente, la palabra “mate” la asocias directamente con argentinos, pero lo cierto es que esta bebida tan tradicional se disfruta en muchos países de Latinoamérica. Y, aunque hay quienes discuten sobre el origen del mate, hay otros que se dedican a celebrar la unión entre países a través de él. […]

Digital Marketing News: Online Ad Spend’s Speedy Growth, Google’s Podcast Transcriptions, & Adobe’s LinkedIn Push

Adobe, Microsoft to take on Salesforce’s marketing software, with LinkedIn as a weaponAdobe* and Microsoft have joined forces to better compete against in the sales and marketing software arena, with the LinkedIn* platform’s recently-expanded targeted audience advertising featuring heavily in the new alliance. Reuters [embedded content] What CMOs Are […]

Q1’s a Wrap, B2B Marketers: Where We’ve Been & What’s Next in 2019

We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it. As is tradition, in just a few short months the digital marketing industry has experienced some newsworthy shifts—from […]