The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations. But how? How do you artfully and […]

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content serves […]

Back to Podcast John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. Now you can choose a .us domain to help your business stand out. Reserve your .us web address today. Go to launchwith.us, and use […]

Marketing Podcast with Cal NewportPodcast Transcript Today on the Duct Tape Marketing Podcast I chat with computer scientist Cal Newport. He is a professor at Georgetown University and the author of several books including his latest, Digital Minimalism: Choosing a Focused Life in a Noisy World. The common thread in […]

A social media page that lacks content and lies dormant might as well not exist at all. But if you’ve let your social pages lapse into a state of disrepair, it’s not too late for them! It is totally possible to revitalize and refresh your social media presence and bring […]