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The Easiest PR-Focused Link Building Tip in the Book – Whiteboard Friday

Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that’ll cover and amplify you. Check it out in this week’s edition of Whiteboard Friday! Click on the […]

Chucky asesina a los juguetes de ‘Toy Story’ en esta colección de pósters

Hoy 21 de junio se estrenan en Estados Unidos dos películas cuyos protagonistas tienen algo en común: son juguetes. Se trata de “Toy Story 4” y “Child’s play” (conocida como “Muñeco diabólico” aquí en España). En Orion Pictures no podían pasar por alto esta coincidencia y han creado una serie […]

Digital Marketing News: B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad Sales

Social Media Usage Statistics for 2019 Reveal Surprising ShiftsA look at the latest Edison Research and Triton Digital Social Habit study shows largely unchanged social media usage over the past four years, growth for Instagram among young Americans, a drop in Facebook’s popularity, and several other statistics of interest to […]

Trust Fractures: How to Avoid Accidentally Eroding Your Brand’s Credibility

Recently, we’ve been running a series of posts here on the TopRank Marketing Blog called “Trust Factors,” where we explore techniques that modern brands can use to build trust and credibility with digital audiences. There are numerous examples of companies building trust with best-answer content and boosting credibility with influencer […]