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Lacoste vuelve a cambiar el cocodrilo de su logo por animales en peligro de extinción

Lacoste sorprendía el año pasado lanzando una colección de polos en las que sustituían el cocodrilo de su logotipo por 10 animales en peligro de extinción. Pues bien, este 2019 la marca ha querido repetir esta exitosa iniciativa lanzando una colección con 10 nuevas especies cuya población se encuentra en […]

7 Top B2B Influencer Marketing Trends for 2020

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased […]

4 Key Lessons Content Marketers Can Take From Data Journalists

There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily […]