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Why A Solid Landing Page is Key to Effective PPC

Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While this will certainly get them to a page with relevant information about your company, it is not the most effective option when dealing with search marketing. Instead of sending people to a […]

New Study: What 100 Social Media Followers Are Really Worth

The social web is huge. From Facebook to Pinterest, they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how […]

iCloud de Apple permitirá acceder con Face ID y Touch ID en iOS 13

Apple anunció varias nuevas características para iOS 13, iPadOS y su hermano mayor macOS Catalina (la decimosexta versión principal de macOS). Al parecer, Apple está probando nuevas opciones de inicio de sesión para iCloud con las próximas versiones de sus sistemas operativos, añadiendo soporte tanto para Face ID como para […]

How to Make the Most of MozCon (and Stay Motivated Once it’s Over)

Show of hands if the following scenario has ever happened to you: You make it to a conference. You sit through three to four days of amazing content, network like a boss, fill up on coffee and donuts, and cover page after page of notes — your wrist is dangerously close to […]