Cada vez son más las marcas que se unen a la lucha contra el plástico. Si hace unas semanas os hablaba de la nueva campaña de Estrella Damm en la que presentaban unas anillas de cartón que sustituyen a las de plástico, ahora le toca el turno a Corona, que […]
Venezuela Crisis Venezuela Crisis In Venezuela today, no independent government institutions remain to act as a check on executive power. The Venezuelan government—under Maduro and previously under Chávez—has stacked the courts with judges who make no pretense of independence. The government has been repressing dissent through often-violent crackdowns on street […]
B2C, B2B Purchase Journeys Follow Similar PathsA newly-released Forrester study shows that 52 percent of marketers have seen more similarities in B2B and B2C customer behavior the past two years, as B2B takes on more of the energy of B2C, just one of several findings of interest to digital marketers […]
Working as a marketing or sales professional in B2B presents a unique set of challenges and hurdles. One that probably doesn’t get discussed enough is the nuance of trying to reach and engage buying committees, as opposed to single customers. It’s a hugely important distinction that too many strategies fail […]
Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed […]
