LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign optionsLinkedIn has rolled out a number of campaign conversion improvements and new brand awareness additions to its Campaign Manager. The updates are poised to enhance LinkedIn’s (client) objective-based ad platform goals. Marketing Land [embedded content] Brands ‘Out Of Touch’ With American […]

The high-pressure marketing budget and strategy planning season seems to kick-off earlier each year. It’s as if your boss is asking you to magically construct the perfect strategic and tactical mix at the right budget for 2020, without having enough of 2019 under your belt to predict the best approach. […]

Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool Do you know about the Google My Business tool? Google has been playing around with the idea of a local directory for years, but it seems like they’ve really settled into Google My Business. They’re bringing […]

Spotify ha estado disponible para iPad desde hace varios años, pero no ha evolucionado para aprovechar las crecientes capacidades multitarea de la tablet de Apple. Aún debemos cambiar a la vista de pantalla completa solo para comenzar una nueva lista de reproducción o ver lo que los contactos están reproduciendo. […]

They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode […]