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The Unique World of Franchise Marketing [Guide Sneak Peek]

Image credit: Dion Gillard Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants […]

Take the 2019 Local Search Marketing Industry Survey

We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all […]

Trust Begins Within: The Vital Importance of Building Internal Trust in Marketing

Let’s cut to the chase: If brands and marketers can’t build trust internally at their organizations, they’ll never be able to develop it outwardly in an authentic way. Plain and simple. When marketers broadcast trustworthiness as a virtue through content and messaging, while their company visibly deals with discord and […]

Facebook planea eliminar el reconocimiento facial por completo

Facebook ya ha dejado de utilizar el reconocimiento facial de forma predeterminada, pero ahora podría permitir que los usuarios eviten el reconocimiento facial por completo. Sus investigadores han desarrollado un sistema de IA que puede “desidentificar” a las personas en tiempo real, incluidos vídeos en vivo. El enfoque combina un […]