About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction. […]
There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is […]
Una zanahoria cantarina llamada Kevin es el protagonista de este divertido spot animado que Aldi ha lanzado para esta Navidad en Reino Unido. Todo comienza durante una protesta de unas coles de Bruselas enfadadas que han atrapado y atado a Kevin a un rallador. No obstante, la zanahoria consigue escapar […]
B2B Marketers Are Prioritizing Measurement and Analytics Technologies83 percent of B2B marketers expect to increase their focus on data analytics in 2020, and 69 percent plan to also make measurement technologies their top investment priority next year, according to newly-released survey data from Dun & Bradstreet and Adweek. MarketingCharts [embedded […]
Amisha Gandhi is the VP of Influencer Marketing & Communications for SAP Ariba & SAP Fieldglass. She is a sought-after speaker, and in this video — fresh off of a workshop presentation at MarketingProfs B2B Forum that absolutely rocked — she shares fascinating ideas about how to make an ongoing […]
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