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Comer helado con barba es complicado, por eso Haagen-Dasz ha inventado estos “baberos” para hombres barbudos

Cuenta Haagen-Dasz que muchos hombres evitan comer helado en público para evitar pasar vergüenza si se les mancha la barba. Esto, evidentemente, es algo que afecta a su marca así que decidieron ponerle solución creando unos curiosos “baberos” para barbas. Ideados por la agencia VMLY&R (Dubai), estos baberos están hechos […]

New B2B Marketing Research, LinkedIn Sales Navigator & Ad Transparency Updates, Using AI Wisely, & US Digital Ads Top $100B

Digital Ads Are Raking In More Cash Than EverA new Interactive Advertising Bureau (IAB) report shows that 2018 was the first year U.S. digital advertising earnings topped the $100 billion mark, hitting $107.5 billion, up from 2017’s $88.3 billion, led primarily by the strength of mobile and video. Users also […]

Maintaining Your Focus: What B2B Marketers Can Learn From My Home Improvement Snafu

The sweet smell of fresh cedar is wafting in the breeze around my homestead this week—along with hint of marketing inspiration. Let me explain … Best-Laid Plans To take advantage of a long holiday weekend and a string of dry-weather days, my darling husband and I embarked on a “small” […]