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恭喜发财 Gong Xi Fa Cai 2020

Feliz y Prospero Año Nuevo Chino 2020 恭喜发财 Gong Xi Fa Cai 2020 “Gong Xi Fa Cai” (恭喜发财) es una frase muy usada en la cultura china, que literalmente significaría “Enhorabuena por conseguir una gran fortuna” o “Enhorabuena por enriquecerte”. Esta frase tradicional china se utiliza para felicitar el Año Nuevo, y […]

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as […]

Measure Form Usage with Event Tracking – Whiteboard Friday

When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you […]

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, […]

Así es como Kit Kat recordó a los aficionados a las maquetas la importancia de tomarse un respiro

Explorando nuevas formas de transmitir su concepto “Take a break”, en Kit Kat se dieron cuenta de que existe un hobby en el que tomarse un descanso de vez en cuando es más que necesario. Se trata de montar maquetas, esas reproducciones a tamaño pequeño que vienen con instrucciones engorrosas […]