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Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and […]

Google organiza un casting de monstruos en esta campaña

Google ha lanzado una colección de sonidos de Halloween para su timbre Nest Hello y para presentarlos, han creado esta colección de anuncios que han quedado bastante divertidos. En ellos, se muestra a diferentes monstruos en un estudio de grabación listos para hacer el sonido más horripilante que puedan delante […]

5 Top B2B Brands Mastering Facebook Engagement

With more than 2.4 billion users worldwide, Facebook has long been a popular platform for brands both B2B and direct-to-consumer looking to creatively and effectively showcase their products and services. Facebook has released scores of new features over the past several years that have not only helped it remain among […]

Creating B2B Content With Impact: Pearls of Wisdom from Marketing Leaders

Back in 2017, Dr. Rick Rigsby delivered an impassioned commencement speech at California State University Maritime Academy, sending the internet into a motivational frenzy. The minister, speaker, and former college professor regaled the audience with key learnings from the “wisest person” he’d ever met—a third-grade dropout, who also happened to […]