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10 Inspiring Examples of B2B Influencer Marketing in Action

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top […]

Instagram quiere eliminar el conteo de “Me gusta” en las publicaciones

Instagram podría cambiar una de las funciones claves de la red social: el Like o Me gusta. Al parecer, Instagram busca reducir la presión o competencia que la red social genera entre los usuarios y para ello planea eliminar el conteo de ‘Me gusta’ de las fotografías y vídeos haciendo […]

Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions

Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized MediaMore than a quarter of U.S. and U.K. consumers are willing to share some location, purchase history, and banking information with smart voice assistants, while 46 percent are also willing to share their media usage history, according to new […]