Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental. But if we know that consumers demand an omnichannel experience… Why are so many marketing […]

Podcast 5 Reasons Why Effective Marketing Makes Your Business More Valuable Most of us suckers, I mean business owners, dream of one day handing the keys of the business over to another dreamer that decides that buying our business is the best investment they can make. Or perhaps your version […]

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is John Warrillow. He is the founder of the Value Builder System, a company that helps business owners improve the value of their company, and […]

If you’ve been in business for a while, you’ve probably generated a lot of content over the years. From blog posts to social media updates to podcasts and webinars, many businesses have shared tons of valuable information with their audience. But sometimes that older content starts to collect dust. It’s […]

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider […]