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Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld

Content marketers come from all sorts of different backgrounds, with each bringing its own distinct and valuable perspective. Recently we shared our chat with Andrew Davis, whose history in television inspires him to think like a TV executive when strategizing his content. Today we’re highlighting the insights of Margaret Magnarelli, […]

Margaret Shepard Shares How Mayo Clinic Built its Facebook Live Broadcast Strategy #DSMPLS

The Mayo Clinic, one of our nation’s most renowned hospitals, believes in being social. More than 100 years ago, the Mayo brothers got the social ball rolling by inviting other surgeons to come to its facility in Rochester, MN to talk and learn from one another. Today, that sharing and […]

Transcript of How to Build a Brand that Drives Growth

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello, and welcome to another episode of the […]

How to Build a Brand that Drives Growth

Marketing Podcast with Lindsay PedersenPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, my guest is Lindsay Pedersen. She is a brand strategist and owner of Ironclad Brand Strategy. She has advised numerous companies, from startups to corporations such as Starbucks, T-Mobile, and IMDb. Prior to starting Ironclad, […]

5 Great Ways to Add Video to Your Website Experience

Video has become a major marketing channel. More and more people are saying that it’s the way they want to consume content. Why scroll through a long blog post or text-heavy web page when you can instead watch a quick, visually-engaging video and get all the information you need? As […]