What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards…Continue readingShow Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data

B2B Buyers’ Top Challenges With Their Current Vendors 51 percent of B2B buyers have changed their vendor preferences during the global health crisis, and they find that slow and inefficient…Continue readingB2B Marketing News: B2B Ad Spending Soars, Google’s New Audio Ad Features, Facebook’s Partnership Group Ads, & Top B2B Buyer Challenges