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B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting […]

Content Authority: Potential Measures of Authoritative Content – Whiteboard Friday

When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you […]

5 Examples of Effective B2B Content Marketing in Times of Crisis

There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try to promote anything. But as our CEO, Lee Odden, said, […]

Pidieron a 100 personas que dibujaran de memoria los logos de algunas marcas de coche… y la cosa salió regular

La marcas forman parte de nuestra vida cotidiana y nos relacionamos con ellas a diario, pero… ¿realmente las conocemos bien? Este es el experimento que quiso realizar la compañía de venta de vehículos Van Monster en Reino Unido. Lo que hicieron fue proponer a 100 personas diferentes que dibujaran de […]