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4 Search Trends That Made Waves in 2017

For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse […]

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6 Engagement Marketing Metrics & How to Improve Them

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while […]

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Apple saca la chequera y compra Shazam

Varios medios de tecnología han hecho eco de una nueva adquisición por parte de la manzana mordida de Cupertino, se trata de una compra con la cual pretenden mejorar sus servicios en la industria de la música streaming y al mismo tiempo, darle un duro golpe a la competencia. A través de un comunicado oficial […]

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Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself. The 2016 US Presidential Election was a nail-biter, and many of us followed along with […]

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Lo que hay detrás de la oferta de trabajo con la que Burger King ha incendiado las redes sociales

Ayer, Burger King publicó en sus redes sociales y en un periódico impreso una “oferta de trabajo” para buscar repartidores con requisitos tan peculiares como tener estudios superiores, conocimientos de literatura, aptitudes musicales o destreza en videojuegos. Puedes verlo aquí: Si tienes todos estos requisitos… ¡Atrévete! Publicado por Burger King España en Lunes, 11 de diciembre […]

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El anuncio navideño de Microsoft hecho en 3D está lleno de entrañables criaturas

“Create a better world” es el eslogan con el que Microsoft presenta su divertida y entrañable campaña navideña hecha por animación 3D. La protagonista es una niña que imagina un universo lleno de criaturas fantásticas, que le siguen allá donde va. La tropa está formada, entre otros, por su peluche yeti, un extraterrestre con tres […]

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5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies […]

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AdWords for Local Businesses

We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at the core of everything you do because that’s what’s going […]

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How to Manage Marketing Campaigns like a Financial Currency Trader

KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot […]

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Ideas para regalar a un “Geek” en Navidad

Llegó diciembre una época de compartir con amigos, familiares, pasar vacaciones y descansar un rato. Pero también es un mes donde celebramos la Navidad, si eres de los que no tiene mucho “tacto” para los regalos navideños, no te preocupes, con esta mini guía encontrarás el detalle perfecto para un Geek. Si conoces una persona […]

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