About Guaripete Solutions

Guaripete Solutions SEO Agency in Charlotte North Carolina, with personalized SEO Consulting Services, Small and Medium Business Social Media Marketing Services, and Website Builder Experts oriented to our Customers.

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be […]

B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds 71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost […]

How To Level Up Marketing Content From B2B Influencers

Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on my first influencer marketing project, I […]

Don’t Do That: Email Marketing Lessons From My 26 Year Spam Archive

What makes for strong long-term email marketing, and what can email marketers learn from a 26 year archive of spam? In 1994 I started archiving the funniest and most outlandish spam emails I received, and throughout the rest of the ‘90s I sent out an annual holiday compendium of the […]