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For this Monday to Monday conversation, Jessie Reyez came by the office to meet with Gary and talk about her social media strategy. The main takeaways that Gary had for her were about quantity of production, the best platforms for her to focus on as a musician, and the importance […]
Millennial buyers want better content from B2B marketers Better B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360 LinkedIn Launches New ‘Featured’ […]
Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden: “ABM is a strategy that […]
What makes an experience an… ? Full disclosure: I am not on the design team at TopRank Marketing. But you know what I mean. You’ve eaten dinner at dozens, if not hundreds of restaurants in your lifetime. But there are likely one or two that stick out in your memory. […]
Aunque hay sectores como el del seguro que son muy tradicionales, en esta ocasión Mutua Tinerfeña se ha permitido innovar apostando por el humor y el entretenimiento en estas importantes fiestas de Carnaval. Y es que aprovechando el auge de los filtros de Instagram, la marca ha diseñado dos filtros […]