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If you want B2B content to be great, across channels you must integrate. In B2B marketing, the expression “great content” should mean relevant, useful and maybe even inspiring information that connects with the intended reader. The problem is, even when business content fires on all of those cylinders it falls […]
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Asana, a work management software tool that we use to run pretty much everything in […]
Marketing Podcast with Melissa AgnesPodcast Transcript Our guest on today’s podcast is Melissa Agnes, an expert on crisis management and brand reputation and protection. As an advisor, she has worked with companies and organizations across industries like healthcare, finance, technology, and the non-profit world including NATO, Merck, Hilton, the YMCA, and […]
When designers approach creating a website, they do it from behind the giant screens of desktop computers. When they show it to you, you scroll through at your desk and are impressed by how beautiful it looks. You’re a happy camper, so you pay them their fee and go on […]
Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. […]