Facebook anunció que está introduciendo una pestaña dedicada a “Juegos de Facebook” para ayudar a los jugadores a encontrar el contenido que buscan en la plataforma, de forma más simple. Aunque muchos consideran que Facebook ya se encuentra fuera de moda, la compañía continua trabajando sobre la red social realizando […]

Marketers less concerned about data tech, IAB annual report findsDigital marketers and publishers increased data-related spending in 2018, and 78 percent plan to spend more next year, one of several findings in the Interactive Advertising Bureau’s newly-released annual report. MarTech Today [embedded content] Podcast Growth Is Popping in the U.S., […]

Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want. With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks, and we […]

Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not so good reasons. Luckily, most of those unfavorable reasons were in the B2C space. Within the B2B marketing world, influencer marketing has made many advancements and more organizations are evolving their testing, use and sophistication […]