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LEGO está investigando nuevas formas de jugar con sus bloques. Fruto de esta búsqueda, la compañía danesa acaba de presentar LEGO Hidden Side, su primera línea de juegos con Realidad Aumentada. El funcionamiento es bastante sencillo: los niños pueden interactuar con las piezas físicas a través de una app móvil […]
B2B doesn’t need to mean “boring to boring” and yet much of business marketing has earned its reputation. In a world of information overload, buyers expect engaging content from sources they can trust. So what’s the solution for marketers that want to break free of boring B2B marketing? Since 81% […]
We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with […]
Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I […]
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