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Social media marketing and search engine optimization are often viewed as two disparate components of a holistic digital strategy. In some ways, they are distinct, but there is far more convergence and crossover than we’re often led to believe. I find that looking at one side through the lens of […]
Getting to the heart of the questions most important to your potential audience is an unbeatable path to providing best-answer solutions. Let’s look also at why question research is such an important facet in marketing, and some of the primary ways to uncover precisely what people are using search engines […]
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing broadcast is brought to you by Gusto, modern easy payroll benefits for small businesses across the country. And because you’re a listener you get three months free when you run your first payroll. Find out at gusto.com/tape. John […]
Marketing Podcast with Brad SugarsPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I visit with Brad Sugars. He is the founder, chairman, and president of ActionCOACH and the co-author of the book Pulling Profits Out of a Hat: Adding Zeros to Your Company Isn’t Magic. ActionCOACH boasts […]
If you’ve been in business for a while, you’ve likely built up a quite a long email list. Email remains a convenient, effective way to reach prospects and customers, so it’s great to have a lot of names to send offers and updates to. However, if your marketing emails are […]