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Standing before a room of eager-to-learn marketers at B2B Marketing Exchange, Liz Cope, Director of Marketing Technology and Operations at Ingersoll Rand, was an open, honest, vulnerable … human. “This is so embarrassing,” she said, admitting that some fundamental marketing functions were missing the mark at her multi-billion-dollar company. Liz’s […]
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It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, […]
“Esta puerta de tren es la obra más cara de ARCO, vale 15 millones de Euros y la hemos pagado entre todos”. Así presenta Renfe esta campaña publicitaria que ha llevado a cabo en la Feria Internacional de Arte Contemporáneo que se está celebrando estos días en Madrid. Una acción […]
Google touts ROI of AMP display ads, adding they perform best on AMP web pagesGoogle released data showing that advertisers who use Accelerated Mobile Pages (AMP) display ads have higher return on investment (ROI) and click-through-rates (CTR) when used on dedicated AMP pages, including a 12 percent increase over 2018. […]